These are structured packages from manufacturers that allow small businesses to create and sell products under their own brand name. The tiers usually scale from a basic "Starter" or "Founder" package to more advanced options, offering more product choices, customization, and unit quantities as you move up.
For small businesses, this model is attractive because it lowers the barrier to entry. Unlike custom manufacturing, which often requires high minimum order quantities (MOQs) of 3,000–10,000 units, these starter packages let you test the market with as few as 50–100 units per product.
